Overview:

When grizzly bears get old, the fur on their backs turns gray, earning them the nickname "silvertip." In a violent world such as theirs, old age is a rarity that indicates the animal's wisdom and competence.

Jed Clark fondly borrowed the nickname when he started his company, Silvertip Electric. Jed reached out to me to help him create a logo, a website, and business cards that would reflect his two decades of experience and eye for detail.