Ponderosa Studio


Overview:
I co-founded Life Decks Publishing with the intention of creating resources for healthy living that are both grounded in the wisdom of ancient cultures and backed by modern science. My co-founder and I create wellness-focused card decks that are high-quality, well-designed, and easy to to understand.
My Role:
Creative Direction:
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Product Design
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Logo & Brand Identity
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Website Design
Marketing:
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Market Research​​
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Brand Positioning
Product Design
As Creative Director for The Wellness Deck for Older Adults., I collaborated closely with our team of health experts (which included physical therapists and yoga teachers) to copywrite accurate and accessible card instructions. I designed the full card system, including layout, hierarchy, and color coding, and art directed the illustrator to create a cohesive visual language that balances clarity, warmth, and functional design.










