Ponderosa Studio
MAVRYK FINANCE:
A DeFi Bank
for the People
Overview:
Mavryk Finance is a DeFi bank built on Tezos, the world’s most secure blockchain. Users can take out loans using their cryptocurrency assets as collateral. In the spirit of decentralized finance, users are also encouraged to take part in the governance of the bank.
Project Brief:
To prepare for its official launch, the team at Mavryk knew they needed to elevate the branding. Their playful graphics captured the irreverent and free-spirited nature of cryptocurrency but needed to better convey an institution to which users would entrust their financial assets.
The Solution:
I worked with a team of creative strategists to help Mavryk bring its branding into the future. We preserved Mavryk’s funky, retro-futuristic art style while elevating the visual language with new illustrations and icons. We conducted competitive research and crafted a clear and powerful message. Our efforts culminated in a bangin’ new website that positioned Mavryk as a serious DeFi contender institution.
My Role:
Graphic Design
Video Scripting & Directing
Copywriting
Animated Video
I scripted, story-boarded, and directed a 90-second video to explain the premise of Mavryk Finance to its potential users. The video strikes a balance between the complexities of the project and the emotional draw of cryptocurrency. At its core, it tells the story of Mavryk—the bank’s mascot who strikes out on their own to forge their own future.
I worked with an outside animation studio to bring the script to life, leading the direction of the video. We used the new visual identity that my teammates and I had created for reference and were able to expand on it in new and interesting ways.
BRAND PURPOSE:
To free the world from traditional finance and put banking in the hands of the people.
